Behavioural targeting is becoming increasingly sophisticated. The days of being targeted solely around the newspaper we read or TV programmes we watch seem distinctly prehistoric. Relying on a mailing list of likely consumers or supporters is positively last century.
Today there are multiple channels bombarding us with a myriad of messages. We can now be targeted with pin-point accuracy based on who we are, where we are and what we were doing 5 minutes ago.
In my last post about content marketing, An Introduction to Brand Publishing, I said that brands need to start thinking like publishers if they want their content marketing efforts to be truly effective. Thinking like a publisher means acting like a publisher, and one of the easiest ways of doing this is by getting your publishing schedule organised by using an editorial calendar.
This blog post is the first part of a series of posts that go through what I learnt and absorbed from Responsive Day Out – Brighton, 2013, hosted by Jeremy Keith (who was fantastic), author of HTML5 For Web Designers.
This is a guest post by Julie Gebhardt.
When I joined Instagram two years ago, I had no idea what a hashtag was, or why I would want to use one. Now my nickname is Queen of tags and I will tell you why I think they are so fun, and how to use them yourself.